Category: Academic Content

Abstract This paper critically explores the practices of social media marketing in present times, focusing on MNCs of Australia and their modus operandi to influence potential customer attraction rates. Since the relevance of social media platforms is growing with each passing day, a greater number of techniques have been assessed and considered by business firms […]

Abstract The present research will also assess how these theories have influenced the internationalization process of SMEs in Australia. It considers some extensively used theories including the Uppsala Model, Network Theory and Resource-Based View, via cases like VinoMofo and Cochlear. Therefore, the study adopted a secondary research approach to analyse literature using a research onion […]

Abstract This paper aims to evaluate the role of leadership practices in the growth and development of Mercedes Benz, a world-renowned car manufacturing company. This paper, adopting a secondary research approach supported by the research onion, analyses how different leadership approaches and strategies affected Mercedes-Benz; innovation, market positioning and organisational development. This study thus aims […]

Abstract Analysing the current gender pay gap regarding employment worldwide and Great Britain in particular. This research paper examines the significance of addressing the gender pay gap in the workplace, focusing specifically on two prominent multinational corporations: Unilever and HSBC are the two global organisations selected for the case evaluation. Thus, this method of secondary […]

Introduction Are you having trouble searching for a topic on which to deliver your speech? Selecting the best speech topic is very important as it ensures whether you are going to deliver an effective or ineffective speech. The choice of the topic is unique because it draws concern from the listeners and also makes your […]

Communication is the centre of all our actions—particularly in the context of a college or university. Whether in a group study, doing a group project, presenting something in front of the class, or just mingling with fellow students in any college event, coming to grips with the technique of communication is unavoidable. In this blog […]

Introduction: The Power of Elocution Elocution is not merely about reading a speech or a passage.  It is about presenting and conveying or as we call it, putting forth the ideas one holds in one’s mind in as clear, expressive and assertive a manner as possible. In any event, whether it is a competition, school […]

The Australian education system: Must Know for a student Australia has been a popular destination for students from all over the world. In case you have an interest in studying here, it’s super important to understand how the education system operates.  You are at the right time and place, as this blog has all the […]

35 ways to make money in college Let’s face it, college is awesome. You’re surrounded by knowledge, new experiences, and a killer friend group.  But Awesome doesn’t always pay the bills (yet). Textbooks, rent, that venti latte habit – they all add up. The good news? There are tons of ways to make money in […]

Introduction In India, college tuition fees range from ₹ 50,000  to ₹ 3 lakhs per year, making higher education a significant financial burden for many families, especially when the average per capita income is around ₹1.5 lakhs.  Given these costs, it’s no wonder more students are looking abroad for better opportunities. If you’re aiming for […]